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ERIC Number: EJ470272
Record Type: CIJE
Publication Date: 1993
Pages: N/A
Abstractor: N/A
ISSN: ISSN-0021-9436
A Letter to the Editor: Relevance versus Significance in Business Communication Research.
Limaye, Mohan R.
Journal of Business Communication, v30 n4 p463-71 Oct 1993
Argues that there should be room for both basic research and applied research in the field of business communication. Suggests asking whether such research is significant and adds value, rather than whether it is relevant. Explains what makes theoretical or basic research significant. (SR)
Publication Type: Opinion Papers; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A