ERIC Number: EJ468544
Record Type: CIJE
Publication Date: 1993
Reference Count: 0
Mood States Influence the Production of Persuasive Arguments.
Bohner, Gerd; Schwarz, Norbert
Communication Research, v20 n5 p695-722 Oct 1993
Examines the impact of mood on the production of persuasive arguments by college students. Shows that happy subjects rated their own essays as more persuasive than sad subjects did but that external ratings judged happy subjects' essays more persuasive when they were counterattiudinal but not when proattitudinal. Finds no mood effects on various measures of originality. (SR)
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Authoring Institution: N/A
Note: Special Issue: The Role of Affect in Persuading and Informing.