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ERIC Number: EJ467355
Record Type: Journal
Publication Date: 1993
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: ISSN-0266-6669
Marketing Development Information in South Asia.
Geethananda, Hemamalee
Information Development, v9 n1-2 p44-51 Mar-Jun 1993
Discusses adapting traditional marketing strategies for the nonprofit sector, including libraries and information centers, and describes experiences of the Development Information Network for South Asia in Sri Lanka. Topics addressed include librarians' value systems, including free access to information; the need for information marketing; marketing as a management tool; and pricing. (Contains eight references.) (LRW)
Publication Type: Opinion Papers; Reports - Descriptive; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Asia; Sri Lanka