ERIC Number: EJ467268
Record Type: CIJE
Publication Date: 1993
Reference Count: 0
Experiential Learning Techniques in Marketing Education.
Vaccaro, Joseph P.
Journal of Marketing for Higher Education, v4 n1-2 p351-60 1993
A survey of 76 college professors of advertising investigated the extent of their use of experiential learning in courses. Respondents were in journalism/communication, management/business, or combined departments. Results document widespread use of experiential learning techniques and also indicate opportunities for expansion. (Author/MSE)
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Authoring Institution: N/A