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ERIC Number: EJ467267
Record Type: CIJE
Publication Date: 1993
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISSN: ISSN-0884-1241
The Impact of Newsletters on Community Attitudes: The Case of an Historically Black College.
Hart, Barbara D.; And Others
Journal of Marketing for Higher Education, v4 n1-2 p339-50 1993
A study investigated the impact of a newsletter on community attitudes toward a historically black college. After six months of distribution, it was found that the newsletter did not have significant impact on recipients' attitudes, but it was read and cited as an important source of information about the institution. (Author/MSE)
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A