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ERIC Number: EJ467263
Record Type: CIJE
Publication Date: 1993
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0884-1241
Formal and Informal Registration as Marketing Tools: Do They Produce "Trapped" Executives?
Apple, L. Eugene
Journal of Marketing for Higher Education, v4 n1-2 p273-93 1993
A marketing concept was applied to college registration procedures in an experiment, focusing on degree of "escalation" of effort of students who had failed twice to register in desired courses, type of registration used (formal or informal) on each of three tries, and student characteristics (time until graduation, major, gender). (MSE)
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A