ERIC Number: EJ467259
Record Type: CIJE
Publication Date: 1993
Reference Count: 0
Influence of Demographic Factors on the Selection of a Private Business Career College.
Webb, Marion S.
Journal of Marketing for Higher Education, v4 n1-2 p205-20 1993
A study investigated whether demographics (age, gender, ethnic group, marital status, financial status) could be used to predict the importance of external variables (mailings, school visits, parents, job-placement rate, equipment, admissions representatives, community reputation, location) in students' choice of a private business career college for postsecondary education. (Author/MSE)
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Authoring Institution: N/A