ERIC Number: EJ467254
Record Type: CIJE
Publication Date: 1993
Reference Count: 0
Viewing the Curriculum as a Product: Implications from a Marketing Research Study.
Franzak, Frank J.; Cowles, Deborah L.
Journal of Marketing for Higher Education, v4 n1-2 p143-58 1993
From a marketing perspective, the curriculum is an important product of the college or university. A study using survey research and target marketing investigated what the business community wants this product to be. Implications for structuring the curriculum as preparation for employment of marketing graduates are examined. (Author/MSE)
Publication Type: Reports - Evaluative; Journal Articles
Education Level: N/A
Authoring Institution: N/A