ERIC Number: EJ467253
Record Type: Journal
Publication Date: 1993
Reference Count: N/A
Application of Program Life Cycle Concepts for Fund Raising Strategies in Higher Education.
Hekmat, Firooz; Heischmidt, Kenneth A.
Journal of Marketing for Higher Education, v4 n1-2 p121-42 1993
The concept of program life-cycle management is applied to college fund raising. Program life-cycle stages (introduction, take-off, maturation, saturation, decline) and fund-raising steps (identification of objectives, targeting of markets, estimate potential for contribution, organization, strategy development, fund-raising performance evaluation) are explained. The concept is illustrated for fund raising in two different institution types. (Author/MSE)
Publication Type: Reports - Evaluative; Guides - Non-Classroom; Journal Articles
Education Level: N/A
Audience: Administrators; Practitioners
Authoring Institution: N/A