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ERIC Number: EJ467251
Record Type: CIJE
Publication Date: 1993
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISSN: ISSN-0884-1241
The Politics of Higher Education: An Analysis Using the Parallel Political Marketplace Conceptualization.
Lynch, James
Journal of Marketing for Higher Education, v4 n1-2 p91-106 1993
The parallel political marketplace conceptualization is used to analyze the political environment in which colleges and universities operate, including the effect of citizen/consumer groups on institutional marketing decisions, advocacy organizations, flow of favors and threats in political systems, political roles served by marketing, and cooperation between marketing and public affairs. (Author/MSE)
Publication Type: Reports - Evaluative; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A