ERIC Number: EJ467249
Record Type: CIJE
Publication Date: 1993
Reference Count: 0
Marketing the Institution of Higher Learning: A Research Analysis Enrollment Model.
Bingham, Frank G., Jr.
Journal of Marketing for Higher Education, v4 n1-2 p59-72 1993
A general research analysis model that can be used by colleges and universities is presented. The model may be useful to institutional leaders with no formal training in marketing and can assist in understanding the delicate interaction between activities and components critical to the overall marketing process. (Author/MSE)
Publication Type: Reports - Evaluative; Guides - Non-Classroom; Journal Articles
Education Level: N/A
Audience: Administrators; Practitioners
Authoring Institution: N/A