ERIC Number: EJ467223
Record Type: CIJE
Publication Date: 1993
Reference Count: 0
Consumer Satisfaction, Determinants, and Post-Purchase Actions in Higher Education: A Model to Guide Academic Managers.
Pate, William S.
College and University, v68 n2 p100-07 Spr-Sum 1993
Applying a consumer satisfaction model to higher education program administration provides the manager with a systemic view of satisfaction, related variables, and postpurchase (alumni) actions. By manipulating the variables leading to consumer satisfaction, the institution can satisfy its consumers and increase the likelihood the consumer will support the institution later. (Auth/MSE)
Publication Type: Reports - Evaluative; Guides - Non-Classroom; Journal Articles
Education Level: N/A
Audience: Administrators; Practitioners
Authoring Institution: N/A