ERIC Number: EJ466777
Record Type: CIJE
Publication Date: 1993
Reference Count: 0
Implications of Public Relations for Other Domains of Communication.
Grunig, James E.
Journal of Communication, v43 n3 p164-73 Sum 1993
Argues that scholars from other communication disciplines could learn much from public relations research. Discusses public relations research at the micro level (individual public relations programs), the meso level (managerial), and the macro level (what makes excellent public relations possible). Offers an integrative theory explaining the effects of public relations. (SR)
Publication Type: Information Analyses; Opinion Papers; Journal Articles
Education Level: N/A
Authoring Institution: N/A
Note: Special Issue: The Future of the Field--Between Fragmentation and Cohesion.