ERIC Number: EJ466760
Record Type: CIJE
Publication Date: 1993
Reference Count: 0
Communication--Embrace the Subject, Not the Field.
Beniger, James R.
Journal of Communication, v43 n3 p18-25 Sum 1993
Argues that, to make itself more central to studies in its own field, American communication should embrace its traditional, albeit now greatly expanded, subject matter (communication), while at the same time abandoning all institutional vestiges of its narrow and long outmoded approaches to the field. (SR)
Publication Type: Opinion Papers; Journal Articles
Education Level: N/A
Authoring Institution: N/A
Note: Special Issue: The Future of the Field--Between Fragmentation and Cohesion.