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ERIC Number: EJ465634
Record Type: CIJE
Publication Date: 1993
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: ISSN-0748-478X
The Sophisticated Annual Fund.
Dessoff, Alan L.
Currents, v19 n6 p8-12,14 Jun 1993
Applying prospect research techniques to donors on the college or university annual fund rolls can be effective without high cost. Simple segmenting can be done by manipulating existing computer files, as illustrated by the experience of a number of institutions. Using commercial analysis services can also be cost effective. (MSE)
Publication Type: Guides - Non-Classroom; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A