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ERIC Number: EJ465239
Record Type: Journal
Publication Date: 1993
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-0093-6502
Moving toward Synergy: Media Supplementation in the Stanford Five-City Project.
Schooler, Caroline; And Others
Communication Research, v20 n4 p587-610 Aug 1993
Examines the process of media supplementation in the Stanford Five-City Multifactor Risk Reduction Project, a long-term trial of communitywide cardiovascular disease risk reduction. Indicates that accessible awareness media disseminated early in the education campaign promoted use of information-rich depth media later. Suggests that information and support encourage behavior change and enhanced self-efficacy. (PA)
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A