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ERIC Number: EJ465237
Record Type: Journal
Publication Date: 1993
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-0093-6502
Motivation and the Knowledge Gap: Effects of a Campaign to Reduce Diet-Related Cancer Risk.
Viswanath, K.; And Others
Communication Research, v20 n4 p546-63 Aug 1993
Examines whether knowledge gaps decrease when motivation to acquire information is similar among more and less educated groups. Compares two groups with differing motivations to acquire cancer and diet information in a community that received a year-long health campaign. Finds evidence of education-based differences in knowledge even among members of the more motivated group. (PA)
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A