ERIC Number: EJ465114
Record Type: CIJE
Publication Date: 1993
Reference Count: 0
Integrated Communications and Practitioners' Perceived Needs.
Rose, Patricia B.; Miller, Debra A.
Journalism Educator, v48 n1 p20-27 Spr 1993
Finds little or no difference in the interest of small market advertising and public relations practitioners in professional courses. Lends support to the idea of a common curriculum (an Integrated Marketing Communications program) to fulfill the educational needs of both groups. (SR)
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Authoring Institution: N/A