ERIC Number: EJ465032
Record Type: Journal
Publication Date: 1993
Reference Count: N/A
Cross-National Comparison of Consumer Attitudes toward Consumerism in Four Developing Countries.
Darley, William K.; Johnson, Denise M.
Journal of Consumer Affairs, v27 n1 p37-54 Sum 1993
Comparison of university student attitudes (n=305) in Kenya, Nigeria, India, and Singapore found some consumer discontent regardless of the economic status of the country. Singaporeans were most skeptical of business, Indians the least. Results show how consumerism is becoming a worldwide phenomenon. (SK)
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Authoring Institution: N/A
Identifiers - Location: India; Kenya; Nigeria; Singapore