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ERIC Number: EJ465031
Record Type: CIJE
Publication Date: 1993
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0046-7774
A Predictive Model for the Marketing of Home Economics.
Callahan, Kathryn A.
Home Economics Research Journal, v21 n4 p422-39 Jun 1993
Responses from 574 of 827 students in introductory home economics classes identified positive influences in selecting home economics as a major: friends, high school home economics teachers, and home economics faculty. Negative influences were family, other high school teachers, radio advertisements, and campus recruitment. (SK)
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A