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ERIC Number: EJ464260
Record Type: Journal
Publication Date: 1993
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: ISSN-0271-0579
Using Focus Groups to Clarify Customer Needs.
Sapp, Mary M.; Temares, M. Lewis
New Directions for Institutional Research, n78 p79-82 Sum 1993
Although traditional surveys are a valuable tool for college institutional researchers and others gathering data to support quality improvement programs, focus groups offer another technique for understanding university community members' needs and opinions by probing areas of special interest. University of Miami (Florida) experience illustrates the usefulness of this methodology. (MSE)
Publication Type: Reports - Descriptive; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A