ERIC Number: EJ463717
Record Type: CIJE
Publication Date: 1993
Reference Count: 0
Echoes of the Vision: When the Rest of the Organization Talks Total Quality.
Fairhurst, Gail T.
Management Communication Quarterly, v6 n4 p331-71 May 1993
Describes a case study of an organization that recently began implementing W. E. Deming's Total Quality (TQ). Finds and discusses five framing devices used in routine work conversations between leaders and members to implement the TQ vision: communicated predicaments, possible futures, jargon and vision themes, positive spin, and agenda setting. (SR)
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Authoring Institution: N/A