ERIC Number: EJ463701
Record Type: CIJE
Publication Date: 1993
Reference Count: 0
Extending an Information Processing Model of Language Intensity Effects.
Hamilton, Mark A.; Stewart, Becky L.
Communication Quarterly, v41 n2 p231-46 Spr 1993
Confirms a model of language intensity effects based on information processing theory, in which attitude change was a multiplicative function of message discrepancy, perceived credibility, and message strength, adjusted for counterarguing, with trustworthiness as the salient source perception variable. (SR)
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Authoring Institution: N/A