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ERIC Number: EJ463643
Record Type: CIJE
Publication Date: 1993
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISSN: ISSN-0893-4215
An Involvement Moderated Model of Choice Shifts.
Mongeau, Paul A.; And Others
Communication Reports, v6 n1 p34-40 Win 1993
Develops an issue involvement moderated dual process model of choice shifts, from Chaiken's work on systematic and heuristic processing of persuasive messages. Compares the dual process model with persuasive arguments and social comparison models and finds it better fits the data. (SR)
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A