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ERIC Number: EJ463293
Record Type: CIJE
Publication Date: 1992
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISSN: ISSN-0098-6283
Making TV Commercials as a Teaching Aid for Cognitive Psychology.
Gronlund, Scott D.; Lewandowsky, Stephan
Teaching of Psychology, v19 n3 p158-60 Oct 1992
Describes a student project for a class on cognitive psychology in which students learn about the application of psychology principles by designing and producing television commercials. Discusses evaluation by both students and teachers. Explains that the principles used include primacy, rehearsal, repetition, and cue dependence. (DK)
Publication Type: Reports - Descriptive; Journal Articles
Education Level: N/A
Audience: Teachers; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A