ERIC Number: EJ463157
Record Type: Journal
Publication Date: 1993
Reference Count: N/A
Changing Environmental Behavior.
Monroe, Martha C.
Clearing, n77 p28-30 Jan-Feb 1993
Presents a review of some strategies used in education, marketing, and psychology to change human behavior cited as helpful in designing materials, programs, and campaigns with an environmental message. Stresses the importance of understanding the issue, the audience, the message, the techniques, and the support systems to design a successful strategy to change behavior. (MCO)
Publication Type: Guides - General; Reports - General; Journal Articles
Education Level: N/A
Authoring Institution: N/A