ERIC Number: EJ462762
Record Type: CIJE
Publication Date: 1993
Reference Count: N/A
Film at Eleven.
Tuggle, C. A.
Currents, v19 n5 p32-39 May 1993
Video news releases, prepared on campus, can be effective in gaining public relations access to television news. Each institution must determine whether it is a cost effective and appropriate strategy, then prepare thoroughly and tailor its efforts to the requirements of the medium. (MSE)
Publication Type: Guides - Non-Classroom; Journal Articles
Education Level: N/A
Audience: Administrators; Practitioners
Authoring Institution: N/A