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ERIC Number: EJ462762
Record Type: CIJE
Publication Date: 1993
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-0748-478X
Film at Eleven.
Tuggle, C. A.
Currents, v19 n5 p32-39 May 1993
Video news releases, prepared on campus, can be effective in gaining public relations access to television news. Each institution must determine whether it is a cost effective and appropriate strategy, then prepare thoroughly and tailor its efforts to the requirements of the medium. (MSE)
Publication Type: Guides - Non-Classroom; Journal Articles
Education Level: N/A
Audience: Administrators; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A