ERIC Number: EJ462732
Record Type: CIJE
Publication Date: 1992
Reference Count: 0
Research Administration: From Management to Marketing.
Valentine, John A.
SRA Journal of the Society of Research Administrators, v24 n3 p19-25 Win 1992
Changes in private and public sectors are redefining the university research administrator's role, shifting it from a management to a marketing perspective. Increasingly, administrators are accountable for responsible use of both research results and funds. This trend is providing new opportunities for professional growth. (Author/MSE)
Publication Type: Reports - Descriptive; Journal Articles
Education Level: N/A
Authoring Institution: N/A