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ERIC Number: EJ462732
Record Type: CIJE
Publication Date: 1992
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISSN: ISSN-1062-8142
Research Administration: From Management to Marketing.
Valentine, John A.
SRA Journal of the Society of Research Administrators, v24 n3 p19-25 Win 1992
Changes in private and public sectors are redefining the university research administrator's role, shifting it from a management to a marketing perspective. Increasingly, administrators are accountable for responsible use of both research results and funds. This trend is providing new opportunities for professional growth. (Author/MSE)
Publication Type: Reports - Descriptive; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A