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ERIC Number: EJ461581
Record Type: CIJE
Publication Date: 1993
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-0162-4105
Content Analysis: A Potent Tool in the Searcher's Arsenal.
Solomon, Marc
Database, v16 n2 p62,64,66-68 Apr 1993
Shows how online content analysis can be used to measure the frequencies and contexts of issues that advertisers circulate to major media markets. An example of a study of word strings of advertising slogans, a description of the benchmarks of successful sloganeering, and strategies for planning a study are described. (KRN)
Publication Type: Guides - Non-Classroom; Reports - Research; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A