ERIC Number: EJ460908
Record Type: CIJE
Publication Date: 1993
Reference Count: 0
Persuasion Past and Present: Attitudes Aren't What They Used to Be.
Dillard, James Price
Communication Monographs, v60 n1 p90-97 Mar 1993
Makes a case for attending to developments in the study of attitude. Considers how the attitude construct has been conceptualized. Examines contemporary thinking about attitudes and draws out implications of that thinking for the study of persuasion. (RS)
Publication Type: Opinion Papers; Journal Articles
Education Level: N/A
Authoring Institution: N/A
Note: Special Issue: Into the New Century.