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ERIC Number: EJ460001
Record Type: Journal
Publication Date: 1992
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: ISSN-0952-3987
Who's Afraid of the Big Bad Box? Children and TV Advertising in Four Countries.
Collins, Jude; And Others
Educational Media International, v29 n4 p254-60 Dec 1992
Describes a study of nine year olds in Ireland, Australia, the United States, and Norway that investigated their attitudes to television advertising and the connection to buying patterns in their families. Highlights include enjoyment of television ads, parallels between television programs and ads, and perceived influence of ads on parents. (seven references) (LRW)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Australia; Ireland; Norway; United States