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ERIC Number: EJ459790
Record Type: CIJE
Publication Date: 1993
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-0748-478X
The Greenhouse Effect: Care and Attention to Your Principal Prospects Can Blossom into Principal Gifts.
Pelnar-Zaiko, Ivana
Currents, v19 n3 p20-24 Mar 1993
The college development office must treat major gift prospects as they would regular major donors, involving the president, providing broader and deeper cultivation, and consistently personalizing the process. The process is a long-term one and requires planning. The principal gifts manager optimally handles no more than 50 prospects. (MSE)
Publication Type: Journal Articles; Guides - Non-Classroom
Education Level: N/A
Audience: Administrators; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A