ERIC Number: EJ459789
Record Type: Journal
Publication Date: 1993
Reference Count: N/A
Major Gift Marching Orders: How One University Developed Fund-Raising Job Strategies.
Myers, Donald G.
Currents, v19 n3 p16-19 Mar 1993
The University of Pennsylvania's major gift officers have specific goals for interaction with donor prospects, including proportions of time spent in cultivation, solicitation, and stewardship. Guidelines are based on staff experience, nature of the prospect pool, faculty support, campaign stage, volunteer management, administrative support, staffing expectations, and budget. (MSE)
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: Administrators; Practitioners
Authoring Institution: N/A