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ERIC Number: EJ459664
Record Type: CIJE
Publication Date: 1992
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Il Sessismo Linguistico nel Messagio Pubblicitario (Language Sexism in Commercials).
D'Antoni, Francesca
Rassegna Italiana di Linguistica Applicata, v24 n1 p129-61 Jan-Apr 1992
Analyzes the differences in production and comprehension of sexist stereotypes used in TV commercials. Compares metaphor choice and figures of speech and some syntactic markers and impact of such language on male and female viewers. (LET)
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Audience: N/A
Language: Italian
Sponsor: N/A
Authoring Institution: N/A