ERIC Number: EJ459302
Record Type: CIJE
Publication Date: 1993
Diffusion of Innovations and Policy Decision-Making.
Valente, Thomas W.
Journal of Communication, v43 n1 p30-45 Win 1993
Presents a general mathematical model of the diffusion of innovations that incorporates mass media and interpersonal influence. Suggests that policymakers can use diffusion models to evaluate the effectiveness of media versus interpersonal campaigns, make comparisons between subgroups, and evaluate the effect of a policy. (RS)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A