ERIC Number: EJ459231
Record Type: CIJE
Publication Date: 1993
Reference Count: 0
Teaching Business Communication on the Production Line: A Case Study.
Moore, Richard W.
Bulletin of the Association for Business Communication, v56 n1 p38-41 Mar 1993
Analyzes the communication training received by over 4,000 workers as part of an effort to implement a team concept production system at a General Motors plant. Presents an overview of the team concept training. Discusses five barriers to effective training, four successful instructional methods, and implications for business communication. (RS)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A