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ERIC Number: EJ459228
Record Type: Journal
Publication Date: 1993
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-8756-1972
Teaching Persuasion as Consensus in Business Communication.
Blyler, Nancy Roundy
Bulletin of the Association for Business Communication, v56 n1 p26-31 Mar 1993
Suggests that understanding the "tools of rhetorical analysis" in relation to persuasion can help business communication teachers better incorporate the concept of consensus building into their courses. Discusses incorporating rhetorical techniques (using metaphors, calling on readers' schemata, and using narratives) into a business communication course to build consensus with readers and thus to persuade. (RS)
Publication Type: Journal Articles; Opinion Papers; Guides - Classroom - Teacher
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A