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ERIC Number: EJ459112
Record Type: CIJE
Publication Date: 1993
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISSN: ISSN-0093-6502
The Effects of Related and Unrelated Cuts on Television Viewers' Attention, Processing Capacity, and Memory.
Lang, Annie; And Others
Communication Research, v20 n1 p4-29 Feb 1993
Finds that, among college students, (1) both related and unrelated cuts resulted in cardiac orienting responses; (2) processing unrelated cuts required more capacity than processing related cuts; and (3) memory was better for information presented after related cuts, with this effect greater for visual memory than for audio memory. (SR)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A