ERIC Number: EJ458456
Record Type: Journal
Publication Date: 1992
Reference Count: N/A
Communication and the Control Revolution.
Beniger, James R.
OAH Magazine of History, v6 n4 p10-13 Spr 1992
Describes the efforts of Henry Crowell, developer of Quaker Oats, to develop a market for breakfast cereals using market research and advertising. Examines how innovations in communications technology have been brought about by the struggle to control the material economy in the face of industrialization. Traces the development of the information society. (DK)
Publication Type: Journal Articles; Reports - Descriptive; Historical Materials
Education Level: N/A
Audience: Teachers; Practitioners
Authoring Institution: N/A