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ERIC Number: EJ457803
Record Type: Journal
Publication Date: 1993
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: ISSN-0748-478X
Righting the Wrongs: Advice on Avoiding the Most Common Mishaps in Marketing Communications.
Carter, Lindy Keane
Currents, v19 n2 p46-49 Feb 1993
Marketing professionals offer these suggestions to college communicators: segment audiences; convey the campus' position on issues; express the same theme in various communications; frame the message in the context of meeting the audience's needs; let editorial content guide design; use sophisticated but cost-effective design; solicit opinions; and follow through on communications. (MSE)
Publication Type: Journal Articles; Guides - Non-Classroom
Education Level: N/A
Audience: Administrators; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A