ERIC Number: EJ457802
Record Type: Journal
Publication Date: 1993
Reference Count: N/A
Research on a Shoestring: A Veteran Marketer Shows Data Collection Needn't Be Expensive.
Fisher, Mark A.
Currents, v19 n2 p42-43 Feb 1993
It is proposed that market research needn't be formal but can be useful. Suggestions include using a variety of existing information sources; conducting focus groups; using readership surveys of school publications; paying attention to the timing of surveys; and sharing results with others who can use it. (MSE)
Publication Type: Journal Articles; Reports - Evaluative; Guides - Non-Classroom
Education Level: N/A
Audience: Administrators; Practitioners
Authoring Institution: N/A