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ERIC Number: EJ457801
Record Type: Journal
Publication Date: 1993
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: ISSN-0748-478X
Shed a Little Light: Eight Illuminating Axioms of Market Research.
Ryan, G. Jeremiah
Currents, v19 n2 p40-42,44-45 Feb 1993
Principles for college market research include (1) only ask relevant questions; (2) ask key questions often; (3) compare responses; (4) ask important questions of many people; (4) keep the research simple; (5) don't cut corners; (6) listen to the customer through focus groups and complaint systems; and (7) share the information with people who can use it. (MSE)
Publication Type: Journal Articles; Guides - Non-Classroom
Education Level: N/A
Audience: Administrators; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A