ERIC Number: EJ457759
Record Type: Journal
Publication Date: 1992
Reference Count: N/A
A Customer Service Approach to Advising: Theory and Application.
Spicuzza, Frank J.
NACADA Journal, v12 n2 p49-58 Fall 1992
The customer service marketing model provides an organizing strategy for advising in higher education. The university contributes resources for an advising process that addresses needs and expectations of students as customers and faculty as providers. This model is evident in a recent survey of 58 bachelor's degree recipients in social work. (MSE)
Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Authoring Institution: N/A