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ERIC Number: EJ457746
Record Type: Journal
Publication Date: 1993
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-0010-0889
Market Segmentation Differences Using Factors of the College Selection Process.
Rickman, Charles A.; Green, Gary
College and University, v68 n1 p32-37 Win 1993
A study of 393 Oklahoma National Merit Scholar semifinalists and 222 nonsemifinalists found the college choice criteria of the 2 groups differed somewhat and that academic excellence was more important to the former than the latter group. However, it was not shown that semifinalists used more objective criteria than nonsemifinalists. (Author/MSE)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Oklahoma