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ERIC Number: EJ457658
Record Type: CIJE
Publication Date: 1993
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-0748-478X
Lessons Learned.
Geuder, Maridith Walker
Currents, v19 n1 p36-39 Jan 1993
As the public questions faculty productivity, college public relations professionals need to take steps to respond appropriately, including rereading the institutional mission statement, learning what's happening in the classroom, revising strategies for communicating with key audiences, finding new communication outlets, reaching alumni, and using specific communication techniques with the media. (MSE)
Publication Type: Journal Articles; Opinion Papers; Guides - Non-Classroom
Education Level: N/A
Audience: Administrators; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A