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ERIC Number: EJ457141
Record Type: CIJE
Publication Date: 1991
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0034-0510
EISSN: N/A
Using Television Commercials to Develop Reading Comprehension.
Bowman, James D.; Bowman, S. Ray
Reading Improvement, v28 n4 p265-68 Win 1991
Suggests that teachers can use reluctant readers' sensitivity to and sophistication with "musicomedy" to both assess and develop reading comprehension. Discusses several class activities using the musical and humorous expressions in television commercials for fulfilling this objective. (RS)
Descriptors: Class Activities, Elementary Secondary Education, Reading Comprehension, Reading Instruction, Teaching Methods, Television Commercials
Publication Type: Journal Articles; Guides - Classroom - Teacher
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A