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ERIC Number: EJ457121
Record Type: CIJE
Publication Date: 1993
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISSN: ISSN-0021-9436
Performance and Readability: A Comparison of Annual Reports of Profitable and Unprofitable Corporations.
Subramanian, Ram; And Others
Journal of Business Communication, v30 n1 p49-61 1993
Tests the relationship between corporation performance and the readability of annual reports. Shows that annual reports of good performers were easier to read than those of poor performers--good performers used strong writing, unlike poor performers but did not use significantly more jargon or modifiers. (SR)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A