ERIC Number: EJ457066
Record Type: Journal
Publication Date: 1993
Modes of Power in Technical and Professional Visuals.
Barton, Ben F.; Barton, Marthalee S.
Journal of Business and Technical Communication, v7 n1 p138-62 Jan 1993
Treats visuals as sites of power inscription. Advances a Foucauldian design model based on the Panoptican--Jeremy Bentham's architectural figure for empowerment based on bimodal surveillance. Notes that numerous examples serve in demonstrating that maximum effectiveness results when visuals foster simultaneous viewing in the two panoptic modes, the synoptic and the analytic. (RS)
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Authoring Institution: N/A