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ERIC Number: EJ456832
Record Type: CIJE
Publication Date: 1993
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0883-2323
Rating of Marketing Publications: Impact of Accreditation and Publication History.
Heischmidt, Kenneth A.; Gordon, Peter
Journal of Education for Business, v68 n3 p152-58 Jan-Feb 1993
An examination of the ratings by marketing department chairpersons of publications in marketing (n=36) found that the perceived value of publications appears to be influenced by the accreditation status of the institution. Prior publication experience of individuals also appears to have influenced their perception. (JOW)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A