ERIC Number: EJ456090
Record Type: CIJE
Publication Date: 1991
Reference Count: 0
Factors and Strategies Which Influence the Marketing of Successful Fund Raising Programs in Small Private Colleges.
Kraus, Ronald J.
Journal of Marketing for Higher Education, v3 n2 p153-67 1991
A survey of alumnae of three Catholic liberal arts colleges investigated applicability of a theoretical model proposing that selected demographic, background, and opinion variables would affect alumnae giving. Results indicate that most of the demographic/background variables studied had only weak to moderate correlation with giving patterns. Opinions were better predictors of giving. (MSE)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: Administrators; Practitioners
Authoring Institution: N/A
Note: Theme Issue: "New Strategies in Higher Education Marketing."